The online video industry keeps changing quickly — sometimes minute by minute. An algorithm change by Facebook could seriously harm your business, but it also offers an opportunity to accelerate your growth. Fake influencers sap dollars and ROI from marketing campaigns, while truly influential creators continue to provide outsized returns to companies that know how to work with them. Your brand could be tarnished in minutes by association with bad actors and puerile creators, while the trend towards removing ads from truly honorable and valuable creator channels has caused much pain and loss of livelihood.
New megatrends on the horizon promise to create great opportunity — or extreme peril — depending on how you react. Consider crypto-currency and the blockchain, for example. The anonymous blockchain offers the potential to rewrite the rules between creators and fans, but the cryptocurrency bubble might just derail the whole thing. Virtual Reality is in the doldrums while its shiner cousin, augmented reality, gets all the happy press. Although the brickbats tossed at both VR and AR are surely misguided, those that do hit home could set either back years.
And what about newer sites, services, products, and platforms? Uncovering the next big thing can propel your business forward, while spending too much time on a dying platform can slow your progress.
We’re super excited to bring VidCon back to Australia in 2018, and the Industry Track will continue to tackle the big issues laid out above, while providing hands-on workshops and seminars to help you build a bigger and better business on the media revolution of online video.
The media world is changing rapidly, fortunes are being made and lost every month. VidCon’s Industry Track provides the only place for Australia’s new media industry to come together and learn from each other and from the unparalleled group of worldwide experts we bring to Melbourne. I am looking forward to seeing you there!
—Jim Louderback, General Manager, VidCon