Annika established her Youtube channel in 2014 to document her struggles and triumphs in learning to make her own clothing. She makes videos about sewing and style with a focus on sustainable and socially-responsible fashion. She is passionate about teaching people of all abilities how to sew and raising awareness of the impact people's clothing choices have on the world. She also integrates comedy into her videos and doesn’t take herself (or fashion!) too seriously, because she believes that fashion should be fun and accessible to everybody. Living with a disabling chronic illness, she wants to encourage everyone to appreciate and make the most of what they've got - whether that be making the most of their abilities, or creating something cute out of scrap fabric.