Chrystina Woody Train has more than 15 years of experience leading strategic marketing, branding and communications efforts for global brands such as, Disney Consumer Products, Verizon, McDonald’s, Samsung, Microsoft, and General Motors through her work at award-winning agencies like: GOLIN, Edelman, Weber Shandwick and Porter Novelli. She has also has led brand marketing and strategic programming for well-funded digital startups like StyleHaul, Beautycon and VidCon. Her expertise is in marrying creativity with strategy to build a brand’s public profile. She also engages strategic partners to create campaigns that effectively reach new audiences for brands to tell the right story, to the right audience via the right communication portals and voices.
Chrystina currently works cross-functionally, in a Consultant capacity for brands, across: creative, branding, marketing, corporate responsibility, partnerships/sponsorships, digital and social, to shape and elevate her client’s public profile, focusing on revenue generating programs, talent/creator relationships, and branded and editorial content. She is then able to take these innovative programs and create a holistic external communications strategy that drives press, brand equity, and 3rd party endorsements.