Althea Lim is a serial entrepreneur. She graduated from the National University of Singapore with a degree in Biomedical Sciences, decided against medical research, and started a privately held youth community and party promotion business called The Youth Empire when she was in still in school. In 2010, she created a social media agency called The Barnett Group, which was acquired by an Australian agency called The Farm Digital in 2012. By April 2012, both she and her co-founder, Vincent Ha, started on Gushcloud which started as a social sharing platform. They received a seed round of half a million from the ex co-founder of Alibaba, John Wu; and set up office in San Francisco. Gushcloud pivoted to becoming an influencer management network by late 2012, and set out to be the largest influencer marketing network across South East Asia. Within 2.5 years, Gushcloud was acquired by Korea's largest and leading digital marketing group, Yello Digital Marketing Group for a multimillion deal. Althea is now the Group Chief Executive Officer of Gushcloud Group, which now holds onto 6 different business units, in 8 different countries, namely Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, Korea and USA ; and aims to build the future of digital media and marketing in Asia. Althea loves Singapore, she loves young people. And her favorite movie is The Godfather. She hopes to leave behind an education fund, a museum, and one day, launch a space craft for Singapore.
Here's where you'll find Althea Lim (CEO - Gushcloud Group)
September 09, 2017
10:00 AM - 10:45 AM 45 minutes
Building Locally, Thinking Globally
Add to Calendar 09/09/2017 10:00 AM 09/09/2017 10:45 AM Australia/Melbourne Building Locally, Thinking Globally On average, most Australian-built digital properties get only 5-8% of their audience locally. How do you think about building digital properties that work locally - and attract sponsors - but that will mostly be viewed outside the country? How do brands and agencies think about supporting local content, and how should creators think globally when developing new properties? Does this affect creators on other social channels, including Facebook and Instagram, or just YouTube? Can TrueView and Facebook boosting help to reach a local audience? This seminar explores those topics and more. | Room 216 | false MM/DD/YYYY