Cassie is a California native & after 16 years living in New Zealand, a proud YanKiwi. Passionate about storytelling across mediums both emerging and traditional, her role as Head of Content Marketing at The Warehouse Group is to lead, motivate and take a team of ground-breaking marketers & content creators to the next level in our ever-evolving retail & tech industry. A content marketing evangelist, she works closely with clients and agencies alike to develop and implement highly creative, data-driven, & ultimately successful campaigns. Before TWG, Cassie worked across industries, mainly in the social and digital media spheres as someone who lived & breathed to marry together data, insights, & anthropology in marketing mediums. She comes with a wealth of content creation knowledge and experience from over 10 years in the media industry. Prior to TWG, Cassie held content marketing & storytelling roles at Air New Zealand, ANZ Bank, Mercury Energy and the AA. On the weekends, you’ll find Cassie chasing endless summer while stand-up paddle boarding with her daughter and wife. She’s also a very keen fan of a Waiheke Island buttery Chardonnay.
Here's where you'll find Cassie Roma (Head of Content Marketing - The Warehouse Group)
September 01, 2018
9:00 AM - 9:45 AM 45 minutes
Defining Influence: Are Influencers REALLY Influential?
Add to Calendar 09/01/2018 09:00 09/01/2018 09:45 Australia/Melbourne Defining Influence: Are Influencers REALLY Influential? There’s no hotter topic, idea, or misunderstood marketing/business strategy on the planet right now. Influencer marketing feels like something we should all be doing if we’re not already. But why? How? Who? When? And to what investment level? In this workshop, we’ll define, tease-out, and work through whether or not today’s influencers are truly influential when it comes to your bottom line. | Room 217 | false MM/DD/YYYY
11:30 AM - 12:30 PM 1 hour
Trust & Truth in Digital Spaces: Creating in the #MeToo Moment
Add to Calendar 09/01/2018 11:30 09/01/2018 12:30 Australia/Melbourne Trust & Truth in Digital Spaces: Creating in the #MeToo Moment Touching on #MeToo and other current cultural movements, this panel will highlight the progress being made by creators who are women, and how far we — everybody — have yet to go to make digital and physical spaces safer, more productive, more comfortable, and more fun for women. | Melbourne 2 | false MM/DD/YYYY
5:00 PM - 6:00 PM 1 hour
Learn Killer Tips from Top Experts: Audience Development Roundtable and Q&A
Add to Calendar 09/01/2018 17:00 09/01/2018 18:00 Australia/Melbourne Learn Killer Tips from Top Experts: Audience Development Roundtable and Q&A Join four leading social video optimization experts for a one-of-a-kind session on the very best tips, tricks, and strategies for YouTube, Facebook, Instagram, Snapchat, LinkedIn, and more. Between them, Rob Sandie, Mark Robertson, Travis Chambers, and String Nguyen have helped creators and brands generate hundreds of millions of video views for their content, and their passion for the platform has given them a unique insight into both the challenges and the opportunities that creators face today. Join this session and learn from each of the experts as they share their newest and most exclusive tips. | Room 219/220 | false MM/DD/YYYY
September 02, 2018
10:00 AM - 11:00 AM 1 hour
Combatting Burnout: How to Strike a Healthy Work/Life Balance
Add to Calendar 09/02/2018 10:00 09/02/2018 11:00 Australia/Melbourne Combatting Burnout: How to Strike a Healthy Work/Life Balance Being a digital influencer is an unconventional job that holds creators as the commodity. So how do you keep a healthy relationship with your career when you are constantly expected to be doing as much as you can ALWAYS!? | Room 203/204 | false MM/DD/YYYY