Cassie is a California native & after 16 years living in New Zealand, a proud YanKiwi. Passionate about storytelling across mediums both emerging and traditional, her role as Head of Content Marketing at The Warehouse Group is to lead, motivate and take a team of ground-breaking marketers & content creators to the next level in our ever-evolving retail & tech industry. A content marketing evangelist, she works closely with clients and agencies alike to develop and implement highly creative, data-driven, & ultimately successful campaigns. Before TWG, Cassie worked across industries, mainly in the social and digital media spheres as someone who lived & breathed to marry together data, insights, & anthropology in marketing mediums. She comes with a wealth of content creation knowledge and experience from over 10 years in the media industry. Prior to TWG, Cassie held content marketing & storytelling roles at Air New Zealand, ANZ Bank, Mercury Energy and the AA. On the weekends, you’ll find Cassie chasing endless summer while stand-up paddle boarding with her daughter and wife. She’s also a very keen fan of a Waiheke Island buttery Chardonnay.