Jamie has worked in digital marketing since commencing with DoubleClick’s international media business in Dublin in 1999. After senior business development, product and strategic management roles at Telstra’s digital advertising division, MediaSmart, he co-founded ground-breaking social video advertising & content business, Boom, where he built and productised large networks of APAC’s foremost social influencers and creator talent, including Australia’s first YouTube multi-channel network. Before joining Emotive as part of its launch team he ran Nice Marmot, a social video consultancy business, working with brands and publishers such as News Ltd, Glad, Amaysim and Sanitarium.
Here's where you'll find Jamie Crick (Social Media Director - Emotive)
September 09, 2017
2:00 PM - 2:45 PM 45 minutes
Should Brands Make Their Own Content?
Add to Calendar 09/09/2017 14:00 PM 09/09/2017 14:45 PM Australia/Melbourne Should Brands Make Their Own Content? Marriott, Red Bull, Mountain Dew, and many other brands have moved beyond working with creators to building in-house content studios and creating their own content. But is this a good idea? Can brands create compelling content that feels natural and also promotes their products and services? Or are they destined to fail? This session brings together some of the top creators and brands to share what’s working, what isn’t, and what the future looks like. Is this a way out of the trap of paying for access to audiences and paid media, or is it just a waste of money? | Room 216 | false MM/DD/YYYY