Steve is a storyteller, strategist and CEO of Totem - the leading Social Video Advisory and Studio in APAC. He specialises in combining strategic innovation, social media and video to drive real business outcomes for leading brands, publishers and creators. Since founding Totem, he has developed high-impact strategies for clients like Commonwealth Games, Trade and Investment Queensland, BBCW, Telstra, Sony Music, SkyTV, Seven West Media, Village Roadshow and University of Sydney. Formerly a professional adventurer, Steve traversed half a million kilometres by land and sea (+Journey from Australia to the Arctic) which resulted in sold out books for Pan MacMillan and award winning shows for Lonely Planet, Discovery Channel and the BBC (sold to over 50 countries).
Here's where you'll find Steve Crombie (CEO - Totem)
September 09, 2017
2:00 PM - 2:45 PM 45 minutes
Should Brands Make Their Own Content?
Add to Calendar 09/09/2017 14:00 PM 09/09/2017 14:45 PM Australia/Melbourne Should Brands Make Their Own Content? Marriott, Red Bull, Mountain Dew, and many other brands have moved beyond working with creators to building in-house content studios and creating their own content. But is this a good idea? Can brands create compelling content that feels natural and also promotes their products and services? Or are they destined to fail? This session brings together some of the top creators and brands to share what’s working, what isn’t, and what the future looks like. Is this a way out of the trap of paying for access to audiences and paid media, or is it just a waste of money? | Room 216 | false MM/DD/YYYY
4:30 PM - 4:45 PM 15 minutes
Business Models of the Future for Online Video: Innovate or Die
Add to Calendar 09/09/2017 16:30 PM 09/09/2017 16:45 PM Australia/Melbourne Business Models of the Future for Online Video: Innovate or Die Australian consumer needs are moving faster than the industry can accommodate. The local media landscape across music, media, sports, tech, government, and education hasn’t kept up with millennial and GenZ expectations. A small number of organizations now “get it”, but too many others are poised on a precipice of disaster. In this session Totem CEO Steve Crombie details the trends that are rapidly remaking Australia’s media landscape and the insights that brands, media companies, and agencies need to embrace to remain relevant. | Room 219/220 | false MM/DD/YYYY
September 10, 2017
11:30 AM - 12:30 PM 1 hour
How to Win Deals with Your Favorite Brands
Add to Calendar 09/10/2017 11:30 AM 09/10/2017 12:30 PM Australia/Melbourne How to Win Deals with Your Favorite Brands When it comes to making money online, working with brands can be a great way to get cash flow. Understanding how to work with brands can be tricky, so get the inside scoop from the people who match brands with influencers every day. Learn about what brands are looking for, what to expect when working with them, and how to maintain and authentic relationship with your fans when producing branded content. | Room 207 | false MM/DD/YYYY