Peter is a highly accomplished media and advertising executive with over 25 years’ experience in the UK and Australia, leading teams of up to 200 and working for numerous local and global clients. Most recently he launched Datahat, a digital technology business helping publishers to monetise content via unique advertising solutions. Peter is highly experienced in building media based businesses from senior commercial roles in publishing to MD and CEO of global agencies Carat (Dentsu Aegis) and MediaCom (GroupM/WPP). As an accomplished business leader he has extensive experience leading and working with high performing teams to build and execute strategic plans that deliver positive outcomes for the business and clients. Peter is passionate about media, advertising and communications, focusing on innovative models to create business growth. In his spare time he enjoys spending time with his family, a wife who lives and breathes fashion and two boys who love footy (AFL), tennis and basketball. Peter spent 5 years as an Advisor on St Kilda Footballs Clubs Sponsorship Strategy Committee and currently assists the CEO of Melbourne United Basketball team to create a pathway for greater commercial success.
Here's where you'll find Peter Barrie (CEO/Co-Founder - Datahat)
September 09, 2017
9:00 AM - 9:45 AM 45 minutes
Confronting Brand Safety and Trust Head On
Add to Calendar 09/09/2017 09:00 AM 09/09/2017 09:45 AM Australia/Melbourne Confronting Brand Safety and Trust Head On Advertising is under siege. Programmatically placed ads are in crisis, as major brands pull away from demand-driven marketplaces. Media multiplies exponentially, as 400 hours of video are uploaded to YouTube every minute. Can advertising be saved from this corrosive race to the bottom? This session looks at the changing face of advertising, from spots and dots to creators and influencers, along with focusing on how to value context and quality, how media buying needs to change, and how to ensure brand safety in an increasingly programmatic world - both today and tomorrow. | Room 216 | false MM/DD/YYYY