Mark Migliorini (GM Media - Sportsbet)

Mark Migliorini is a Media & Marketing executive with over 20 years’ experience.  His passion for Media, Technology and Sports has seen him work in Media Agencies (Starcom), Media Sales (Nine Entertainment Co) and for his current employer Sportsbet.  Over the last 6 years at Sportsbet he’s been part of a team that has built one of the most recognisable and successful brands in Australia.  His highlights, include developing and executing the Sportsbet social strategy which has seen it significantly outperform the competition across key engagement metrics and place it in the Top 10 brands in Australia; the development of a 360-degree communications plan for the World Cup Soccer, which saw Sportsbet launch the world’s largest hot-air balloon (in the shape of ‘Christ the Redeemer’) achieving record brand awareness and market leadership in acquisition and retention.  His current focus at Sportsbet is centred around personalizing the customer experience across all channels both Owned and Paid.

Here's where you'll find Mark Migliorini (GM Media - Sportsbet)