Mark Migliorini is a Media & Marketing executive with over 20 years’ experience. His passion for Media, Technology and Sports has seen him work in Media Agencies (Starcom), Media Sales (Nine Entertainment Co) and for his current employer Sportsbet. Over the last 6 years at Sportsbet he’s been part of a team that has built one of the most recognisable and successful brands in Australia. His highlights, include developing and executing the Sportsbet social strategy which has seen it significantly outperform the competition across key engagement metrics and place it in the Top 10 brands in Australia; the development of a 360-degree communications plan for the World Cup Soccer, which saw Sportsbet launch the world’s largest hot-air balloon (in the shape of ‘Christ the Redeemer’) achieving record brand awareness and market leadership in acquisition and retention. His current focus at Sportsbet is centred around personalizing the customer experience across all channels both Owned and Paid.
Here's where you'll find Mark Migliorini (GM Media - Sportsbet)
September 09, 2017
9:00 AM - 9:45 AM 45 minutes
Confronting Brand Safety and Trust Head On
Add to Calendar 09/09/2017 09:00 AM 09/09/2017 09:45 AM Australia/Melbourne Confronting Brand Safety and Trust Head On Advertising is under siege. Programmatically placed ads are in crisis, as major brands pull away from demand-driven marketplaces. Media multiplies exponentially, as 400 hours of video are uploaded to YouTube every minute. Can advertising be saved from this corrosive race to the bottom? This session looks at the changing face of advertising, from spots and dots to creators and influencers, along with focusing on how to value context and quality, how media buying needs to change, and how to ensure brand safety in an increasingly programmatic world - both today and tomorrow. | Room 216 | false MM/DD/YYYY