Stephen is currently - Director of Programmatic Media, a new independent agency and advisory. He is recognised as an industry expert on programmatic media - both the issues and the opportunities. He was previously Business Director at marketing management consultants TrinityP3 overseeing the media area. His experience includes roles as Media Director of Saatchi & Saatchi and Director of Advertising and Communication at Fairfax.
Here's where you'll find Stephen Wright (Director - Programmatic Media)
September 01, 2018
10:00 AM - 10:45 AM 45 minutes
Optimizing Your Video Marketing in Today’s Data-sensitive and Privacy-centric World
Add to Calendar 09/01/2018 10:00 09/01/2018 10:45 Australia/Melbourne Optimizing Your Video Marketing in Today’s Data-sensitive and Privacy-centric World Programmatic advertising has the potential to dramatically lower cost and increase efficiency for advertisers. Unfortunately, poorly designed and executed campaigns — coupled with today’s increased sensitivity to personal privacy — can derail even the best intentions. This session provides insight, guidelines, and best practices for marketers and social managers as to how to build effective campaigns that avoid the darker side of the internet while protecting privacy and delivering the best results. | Room 217 | false MM/DD/YYYY