Stephen is currently - Director of Programmatic Media, a new independent agency and advisory. He is recognised as an industry expert on programmatic media - both the issues and the opportunities. He was previously Business Director at marketing management consultants TrinityP3 overseeing the media area. His experience includes roles as Media Director of Saatchi & Saatchi and Director of Advertising and Communication at Fairfax.
Here's where you'll find Stephen Wright (Director - Programmatic Media)
September 09, 2017
9:00 AM - 9:45 AM 45 minutes
Confronting Brand Safety and Trust Head On
Add to Calendar 09/09/2017 09:00 AM 09/09/2017 09:45 AM Australia/Melbourne Confronting Brand Safety and Trust Head On Advertising is under siege. Programmatically placed ads are in crisis, as major brands pull away from demand-driven marketplaces. Media multiplies exponentially, as 400 hours of video are uploaded to YouTube every minute. Can advertising be saved from this corrosive race to the bottom? This session looks at the changing face of advertising, from spots and dots to creators and influencers, along with focusing on how to value context and quality, how media buying needs to change, and how to ensure brand safety in an increasingly programmatic world - both today and tomorrow. | Room 216 | false MM/DD/YYYY