Following 3 years at YouTube looking after most of the content creators in Australia and New Zealand, I am very excited to now be heading up the Australian office for Gleam futures. Gleam was the first, and is the biggest management company in the world dedicated to managing ‘Digital First’ talent. With our offices in the UK (London headquarters), US (Los Angeles) and now Australia, we represent some of the biggest names in the world including Zoella, Joe Sugg, Tanya Burr, Louise Pentland, Jim Chapman and Jamie and Nikki (AU).
Here's where you'll find Guillaume Deront (Country Manager - Gleam Australia)
September 01, 2018
3:00 PM - 3:45 PM 45 minutes
What's Best for Brands? Micro Vs. Macro Influencers
Add to Calendar 09/01/2018 15:00 09/01/2018 15:45 Australia/Melbourne What's Best for Brands? Micro Vs. Macro Influencers What's best for your brand message — working with a small group of big creators and influencers, or a broader group of smaller or more "micro" influencers? This session explores both sides of the debate, with hands-on examples of what's working and what isn't, from brands, agencies, and the creators themselves. | Room 219/220 | false MM/DD/YYYY