Following 3 years at YouTube looking after most of the content creators in Australia and New Zealand, I am very excited to now be heading up the Australian office for Gleam futures. Gleam was the first, and is the biggest management company in the world dedicated to managing ‘Digital First’ talent. With our offices in the UK (London headquarters), US (Los Angeles) and now Australia, we represent some of the biggest names in the world including Zoella, Joe Sugg, Tanya Burr, Louise Pentland, Jim Chapman and Jamie and Nikki (AU).
Here's where you'll find Guillaume Deront (Country Manager - Gleam Australia)
September 09, 2017
10:00 AM - 10:45 AM 45 minutes
Building Locally, Thinking Globally
Add to Calendar 09/09/2017 10:00 AM 09/09/2017 10:45 AM Australia/Melbourne Building Locally, Thinking Globally On average, most Australian-built digital properties get only 5-8% of their audience locally. How do you think about building digital properties that work locally - and attract sponsors - but that will mostly be viewed outside the country? How do brands and agencies think about supporting local content, and how should creators think globally when developing new properties? Does this affect creators on other social channels, including Facebook and Instagram, or just YouTube? Can TrueView and Facebook boosting help to reach a local audience? This seminar explores those topics and more. | Room 216 | false MM/DD/YYYY