Kate Edwards is the Founder, CEO and Executive Producer of creative, content and strategy company KONTENTED. She is the Founder and Managing Director of FOSTERED – an art and music business focused on connecting artists with brands and is the brainchild behind the newly formed hand-painted mural Art-vertising company WALL. Kate has also recently found time in her hectic schedule to launch the first ever global short-form content network aimed at the millennial audience SNACKABLETV which in just a few short months is reaching millions of 13-30 year olds and is on track for a global launch in 2018. Prior to establishing KONTENTED, Kate has held positions as Managing Director of entertainment marketing, publishing and media agency Peer Group Media. Head of Strategy, Client Services & Sales at XYZ Networks she served as Macquarie Radio Network's Head of Integration and held previous positions as Promotions and Marketing Director. She began her media career in radio as a founding member of Sydney's Nova 96.9.
Here's where you'll find Kate Edwards (Co-Founder and CEO - SnackableTV)
September 09, 2017
10:00 AM - 10:45 AM 45 minutes
Building Locally, Thinking Globally
Add to Calendar 09/09/2017 10:00 AM 09/09/2017 10:45 AM Australia/Melbourne Building Locally, Thinking Globally On average, most Australian-built digital properties get only 5-8% of their audience locally. How do you think about building digital properties that work locally - and attract sponsors - but that will mostly be viewed outside the country? How do brands and agencies think about supporting local content, and how should creators think globally when developing new properties? Does this affect creators on other social channels, including Facebook and Instagram, or just YouTube? Can TrueView and Facebook boosting help to reach a local audience? This seminar explores those topics and more. | Room 216 | false MM/DD/YYYY