Proven expertise in transforming businesses through growth, talent management and subsequent sale. Exceptional track record in translating traditional media platforms into stand-alone digital IP, that generates and grows unique, loyal audiences. Conceptual and execution focused, both as an individual, and as a builder and leader of teams. Specialist in transforming brand and companies digital marketing strategies to deliver proven outcomes. One of Australia’s leading digital executives, Sophie began her career in advertising strategy before transitioning into production, licensing, sponsorship and management. She has been at the forefront of the digital media revolution for the past 20 years, delivering award winning interactive and convergent media projects. While working for major production houses Endemol UK and Southern Star Australia, Sophie spearheaded the creation of unique multi-platform content including UK firsts, 24/7 live 3G streaming and ‘mobi-sodes’. The combination of Sophie’s advertising and production experience positioned her perfectly to develop and execute brand extensions for well-known television properties including Big Brother and Deal or No Deal. In 2009 she founded Media Venture Partners with Hugh Marks, a content investment and management firm. The company owned or had vested interests in Artists Management - RGM Artists, documentary makers Wildbear Entertainment, Digital Entertainment business Marquee Studios and entertainment format business The Media Tribe. Sophie currently sits on the board and is Executive Director for Digital Incubation company MSMCI who are launching Megastar the world’s first digital talent competition. She also owns and runs Strategy and Digital Development and Talent Management business under her company Petticoat Mafia.
Here's where you'll find Sophie McGill (Executive Director APAC - Megastar- MSMCI)
September 09, 2017
10:00 AM - 10:45 AM 45 minutes
Building Locally, Thinking Globally
Add to Calendar 09/09/2017 10:00 AM 09/09/2017 10:45 AM Australia/Melbourne Building Locally, Thinking Globally On average, most Australian-built digital properties get only 5-8% of their audience locally. How do you think about building digital properties that work locally - and attract sponsors - but that will mostly be viewed outside the country? How do brands and agencies think about supporting local content, and how should creators think globally when developing new properties? Does this affect creators on other social channels, including Facebook and Instagram, or just YouTube? Can TrueView and Facebook boosting help to reach a local audience? This seminar explores those topics and more. | Room 216 | false MM/DD/YYYY