On her 24th birthday, Genevieve Day founded Day Management, a leading influencer marketing agency representing top tier social media talent. In May 2017, Genevieve celebrated two years of business, with a total of 15 influencers within the agency and a combined audience spanning over one million. With bloggers, influencers, models and media personalities on her books, Genevieve has collaborated with a range of brands, predominately in the fashion and lifestyle space, but also tech and FMCG, naming Telstra, Microsoft, Hungry Jacks, Maybelline, BMW and MYER among her clients. Genevieve recognised the influencer marketing arena as a growth industry back in 2015 whilst working in a luxury public relations firm. Watching the media landscape shift before her, she capitalised on this increased focus on digital and social by creating an interface between talent and brands, and Day Management was born.
Here's where you'll find Genevieve Day (Director - Day Management)
September 10, 2017
4:00 PM - 4:45 PM 45 minutes
Spot the Sharks: How to Navigate the Representation Waters
Add to Calendar 09/10/2017 16:00 PM 09/10/2017 16:45 PM Australia/Melbourne Spot the Sharks: How to Navigate the Representation Waters Managers, talent agents, MCNs, influencer agencies - what's the difference between these, and where's the right place to go to be represented, to find creators for your projects, and to partner with to promote your products and services? This seminar lays out the options, describes what each node in the value chain does, and provides guidance as to who's good - and who is not. | Room 217 | false MM/DD/YYYY