TOM MAYNARD founded Marquee Studios in 2015 and developed some of Australia’s most exciting new media properties such as teen influencer publisher and event - Amplify. Tom was Director of Digital Media at Fremantle Media Australia and North America where he produced and developed the digital spin-offs for some of Australia’s largest TV brands, including Masterchef, The X Factor, and Australia’s Got Talent. Tom has more recently worked in the U.S building some of FremantleMedia's most prolific YouTube Channels and rolling out their digital video strategy.
Here's where you'll find Tom Maynard (Founder and CEO - Marquee Studios)
September 09, 2017
10:00 AM - 10:45 AM 45 minutes
Understanding the Unpredictable Video Consumption Habits of Generation Z
Add to Calendar 09/09/2017 10:00 AM 09/09/2017 10:45 AM Australia/Melbourne Understanding the Unpredictable Video Consumption Habits of Generation Z By all normal metrics, the video consumption habits of today's teens and tweens just don't make sense. Many of them would rather watch on a mobile phone, for example, even when the same content is playing on the big screen TV. Vertical video is preferred over horizontal. And the tap-tap-tap of scene consumption can frustrate even the most experienced marketers and producers. So how do you make sense of this new consumption world? This panel brings together experts in creating formats, shows and commercial content for GenZ, and shares their secrets of appealing to this frustrating audience. | Room 218 | false MM/DD/YYYY