ANDREW BRENTNALL is Creative Director at Marquee Studios where he oversees the content and video teams alongside driving the Mega Awesome Wow network of channels. A joint venture with Turner Broadcasting which sets to make new ground in online kids content. Andrew has produced award winning content for the entertainment industry in Australia and the UK. Most recently as Content Director at Universal Music he was working with some of the biggest artists in the world to create shareable content. He won a 2016 Best Video ARIA for creative direction and production of Troye Sivan’s Youth (Sydney Session) film clip. He was also pivotal in setting up successful digital strategies for some of Australia’s leading television shows, such as MasterChef Australia, The Bachelor and Gogglebox during his time at Endemol Shine Australia. Andrew’s portfolio of content has amassed over 50m views globally.
Here's where you'll find Andrew Brentnall (Creative Director - Marquee Studios)
September 09, 2017
10:00 AM - 10:45 AM 45 minutes
Understanding the Unpredictable Video Consumption Habits of Generation Z
Add to Calendar 09/09/2017 10:00 AM 09/09/2017 10:45 AM Australia/Melbourne Understanding the Unpredictable Video Consumption Habits of Generation Z By all normal metrics, the video consumption habits of today's teens and tweens just don't make sense. Many of them would rather watch on a mobile phone, for example, even when the same content is playing on the big screen TV. Vertical video is preferred over horizontal. And the tap-tap-tap of scene consumption can frustrate even the most experienced marketers and producers. So how do you make sense of this new consumption world? This panel brings together experts in creating formats, shows and commercial content for GenZ, and shares their secrets of appealing to this frustrating audience. | Room 218 | false MM/DD/YYYY