Kylie Robertson is an award winning Multi-platform Storyteller, Creative Director & Strategist. She combines the best in technology and storytelling to create new content formats and experiences for audiences across platforms. Kylie is a specialist in creative strategy, innovation and partnerships. She has worked with some of Australia's biggest brands across broadcast, publishing, sport and travel and is currently the Kids Market Development and Innovation Lead at the AFL – with a focus on new fan engagement across junior, youth and female audiences.
Here's where you'll find Kylie Robertson (Kids Market Development & Innovation Lead - AFL)
September 09, 2017
10:00 AM - 10:45 AM 45 minutes
Understanding the Unpredictable Video Consumption Habits of Generation Z
Add to Calendar 09/09/2017 10:00 AM 09/09/2017 10:45 AM Australia/Melbourne Understanding the Unpredictable Video Consumption Habits of Generation Z By all normal metrics, the video consumption habits of today's teens and tweens just don't make sense. Many of them would rather watch on a mobile phone, for example, even when the same content is playing on the big screen TV. Vertical video is preferred over horizontal. And the tap-tap-tap of scene consumption can frustrate even the most experienced marketers and producers. So how do you make sense of this new consumption world? This panel brings together experts in creating formats, shows and commercial content for GenZ, and shares their secrets of appealing to this frustrating audience. | Room 218 | false MM/DD/YYYY