As General Manager for Turner’s operations in Australia, New Zealand and Pacific Territories, Robi oversees all commercial streams for the business. This includes networks management, content sales, entertainment advertising sales, off-channel business management and monetization of Turner’s growing catalogue of app, games and digital products. The current portfolio of kids and entertainment brands under her remit includes Cartoon Network, Boomerang, truTV, Adult Swim and CNN. She also spearheads the syndication business for Turner content, including original content from US-based networks TNT, truTV and TBS. Robi’s first degree was a Bachelor of Arts, Theatre Studies at UNSW. She completed her MBA in 2001, is a member of the Australian Institute of Company Directors and is currently on the ASTRA Board. Robi is a member of Chief Executive Women and an angel investor with Scale (which helps deliver funds to female-led businesses). Robi is also influenced by her own IT helpdesk of 3 Gen Z’s who teach her something about content, connections and the digital landscape every day – Harper (13), Coco (11) and Gil (9).
Here's where you'll find Robi Stanton (VP and GM - Turner International Australia, New Zealand & Pacific)
September 09, 2017
10:00 AM - 10:45 AM 45 minutes
Understanding the Unpredictable Video Consumption Habits of Generation Z
Add to Calendar 09/09/2017 10:00 AM 09/09/2017 10:45 AM Australia/Melbourne Understanding the Unpredictable Video Consumption Habits of Generation Z By all normal metrics, the video consumption habits of today's teens and tweens just don't make sense. Many of them would rather watch on a mobile phone, for example, even when the same content is playing on the big screen TV. Vertical video is preferred over horizontal. And the tap-tap-tap of scene consumption can frustrate even the most experienced marketers and producers. So how do you make sense of this new consumption world? This panel brings together experts in creating formats, shows and commercial content for GenZ, and shares their secrets of appealing to this frustrating audience. | Room 218 | false MM/DD/YYYY