Ivan is the Founder and Managing Director of an independent content agency, Department Of The Future (DOTF). Experienced in content creation, brand strategy, bespoke video, design and the content marketing. Through DOTF, Ivan has created a culture where authentic content is central to a brand, challenging the status quo and executing based on knowledge and goals. With his ability to forecast trends and to communicate brand narrative to target audiences, Ivan has created original stories for education and entertainment clients, including the likes of RMIT University, Cricket Australia, MasterCard, Oprah, Creative Victoria, City of Melbourne and more. Passionate about youth culture and developing stories, Ivan exerts his attention to detail and love for life through the maintenance of memorable real life experiences. Check out www.dotf.com.au
Here's where you'll find Ivan Gomez (Managing Director - Department of the Future)
September 09, 2017
2:00 PM - 2:45 PM 45 minutes
Should Brands Make Their Own Content?
Add to Calendar 09/09/2017 14:00 PM 09/09/2017 14:45 PM Australia/Melbourne Should Brands Make Their Own Content? Marriott, Red Bull, Mountain Dew, and many other brands have moved beyond working with creators to building in-house content studios and creating their own content. But is this a good idea? Can brands create compelling content that feels natural and also promotes their products and services? Or are they destined to fail? This session brings together some of the top creators and brands to share what’s working, what isn’t, and what the future looks like. Is this a way out of the trap of paying for access to audiences and paid media, or is it just a waste of money? | Room 216 | false MM/DD/YYYY