Cisco has been a content and advertising producer/director for over 15 years and has worked with companies and brands like MTV, 2DAY FM, Samsung, Telstra, Ministry of Sound and Universal Music. He lectures, trains and is a regular speaker at Macleay College faculty of Advertising and Journalism, Billy Blue College of Design, Australian Associated Press, News Corp and the Australian Press Council in areas of mobile content production, video journalism, cinematography, advertising, digital media and content marketing. In 2012 he co-founded creative and content production company joker_theory in Sydney.
Here's where you'll find Cisco Corea (Director // Producer // DOP - joker_theory)
September 09, 2017
2:00 PM - 2:45 PM 45 minutes
Should Brands Make Their Own Content?
Add to Calendar 09/09/2017 14:00 PM 09/09/2017 14:45 PM Australia/Melbourne Should Brands Make Their Own Content? Marriott, Red Bull, Mountain Dew, and many other brands have moved beyond working with creators to building in-house content studios and creating their own content. But is this a good idea? Can brands create compelling content that feels natural and also promotes their products and services? Or are they destined to fail? This session brings together some of the top creators and brands to share what’s working, what isn’t, and what the future looks like. Is this a way out of the trap of paying for access to audiences and paid media, or is it just a waste of money? | Room 216 | false MM/DD/YYYY
September 10, 2017
9:00 AM - 9:45 AM 45 minutes
Producing Broadcast Quality Content with Your Mobile Phone
Add to Calendar 09/10/2017 09:00 AM 09/10/2017 09:45 AM Australia/Melbourne Producing Broadcast Quality Content with Your Mobile Phone You don't need a super-expensive camera to make beautiful and compelling content. In fact, chances are you can make high-quality videos with your mobile phone. In this session, Cisco Corea shares secrets, tips, and tricks for how to get the most out of the camera that's with you all the time. This session will include techniques and details on how brands can use smart phone cameras to create compelling video that keeps them active and relevant on social. In addition, this workshop also shows how journalists and other creators can tell news stories in new and compelling ways with mobile phones. Finally, Cisco will share his favorite hardware devices and software tools to pump up the quality of any smart phone. | Room 217 | false MM/DD/YYYY