Jonathan has helped shape some of the world’s most innovative brands, recently working with Google to create a kinetic brand identity for their VR platform Daydream. Working at the nexus of culture, design and strategic thinking, Jonathan builds brands for the digital age, often blurring the lines between where brand creation stops and digital storytelling starts.
Here's where you'll find Jonathan Price (Co-Founder and Managing Director - SouthSouthWest)
September 09, 2017
3:00 PM - 3:25 PM 25 minutes
Fireside Chat with Jonathan Price, Co-Founder and Managing Director of SouthSouthWest
Add to Calendar 09/09/2017 15:00 PM 09/09/2017 15:25 PM Australia/Melbourne Fireside Chat with Jonathan Price, Co-Founder and Managing Director of SouthSouthWest The digitization of media has rapidly turned into the digitization of everything - especially brands and products. Brand owners and managers are suddenly faced with consumers hungry for more than just amazing goods and services: they expect and demand a distinctive and unique experience that connects to them on a personal level. The line between product, marketing, and consumption has disappeared, to the point that creators and influencers are now at the forefront of product creation. SouthSouthWest is one of the leading brand experience agencies, helping iconic global brands including Nike, Google, and Kathmandu evaluate their brand beyond the physical and into the experiential realm. In this discussion Jonathan will talk about how product and brand creation is changing, the forces which are underpinning this change, how online video creators and influencers have become essential to the process, and what that means for agencies and brands now and over the next 10 years. | Room 219/220 | false MM/DD/YYYY