Fiona King is the Creator and Director of Fierce Ideas – a business that specialises in working with Challenger Brands and Funded Start-Ups to develop growth strategies. Fiona is recognised as a leading expert in creating new brands and re-invigorating existing ones. With a deep belief that despite an evolving and challenging landscape, brand success is anchored in great strategy built from the understanding of how to engage and reach audiences in multi-platform environments. Her extensive experience has seen her direct the launches of Australia’s leading brands and increase the profile of international brands in Australia. From harnessing the power of data, technology and ideas to deliver the successful launch of Stan, featuring the high profile Rebel Wilson campaign, and recently created a successful consumer direct content campaign to build awareness for Travel Portland, Oregon in the Oceania market, curating the ultimate collaboration with The Bondi Hipsters, Future Film Makers of America (“Portlandia"" Production crew), and Flight Centre.
Fi has worked and consulted to leading media and lifestyle brands including Foxtel, Nine Entertainment Company, 20th Century Fox, ACP, Pacific Magazines, Hamilton Island, Sephora, Missguided, Travel Portland, Australian Museum and the ABC.