Fiona King (Director - Go Collaborate)

Fiona King is a Director of Go Collaborate, a business that specialises in connecting and engaging audiences by bringing together expert collaborators to provide business solutions through insights, strategy, content creation, and multi-platform distribution to create work that works! Fi is recognised as a leading expert in creating new brands and re-invigorating existing ones. With a deep belief that despite an evolving and challenging landscape, brand success is anchored in great strategy that is built from the understanding of how to engage and reach audiences in multi-platform environments.  Her extensive experience has seen her direct the launches of Australia’s leading brands and increase the profile of international brands in Australia. From harnessing the power of data, technology and ideas to deliver the successful launch of Stan, featuring the high profile Rebel Wilson campaign, to delivering huge reach for international brands like Sephora and Missguided by corralling and engaging a massive micro-influencer ecosystem and creating compelling content for distribution. Fi has worked and consulted to leading media and lifestyle brands including Foxtel, Nine Entertainment Company, Fairfax, 20th Century Fox, ACP, Pacific Magazines, Hamilton Island, Australian Museum and Laureate International Universities.

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