Liz Ferguson is an expert in developing digital communities around great entertainment content and has been working within the YouTube ecosystem for almost a decade. Liz has worked with high profile Australian brands, broadcasters, sports federations, music labels and individual video creators, consulting on content and digital audience strategy. Liz is passionate about helping brands communicate with new, larger and engaged online communities, harnessing the power of social video influencers and shareable content.
Here's where you'll find Liz Ferguson (Managing Director - Kin Community)
September 10, 2017
9:00 AM - 9:45 AM 45 minutes
Everything You Always Wanted to Know About Ad Guidelines and Sponsorship Disclosures: Know Your AANA and the FTC
Add to Calendar 09/10/2017 09:00 AM 09/10/2017 09:45 AM Australia/Melbourne Everything You Always Wanted to Know About Ad Guidelines and Sponsorship Disclosures: Know Your AANA and the FTC The laws around ad composition, sponsorships, disclosures, and product placement are complex and different from country to country. This session dives into what you need to know about ad guidelines and disclosures in Australia, along with what rules and regulations look like around the world. | Room 216 | false MM/DD/YYYY
11:40 AM - 12:10 PM 30 minutes
Digital Video: A Woman's World?
Add to Calendar 09/10/2017 11:40 AM 09/10/2017 12:10 PM Australia/Melbourne Digital Video: A Woman's World? Join us for a celebratory discussion on Australian female entrepreneurs in social video. Some of the most successful YouTube stars in Australia are women. Let's talk online video as a place of freedom of expression for female creatives. How do they commercialize their content to create viable businesses? | Room 219/220 | false MM/DD/YYYY