Liz Ferguson (Managing Director - Kin Community)

Liz Ferguson is an expert in developing digital communities around great entertainment content and has been working within the YouTube ecosystem for almost a decade. Liz has worked with high profile Australian brands, broadcasters, sports federations, music labels and individual video creators, consulting on content and digital audience strategy. Liz is passionate about helping brands communicate with new, larger and engaged online communities, harnessing the power of social video influencers and shareable content.