Chris Morfis is General Manager at Australian influencer marketing provider, Hypetap (www.hypetap.com), the first influencer marketing technology platform in the Asia Pacific region. Founded in 2014, Hypetap is a technology driven media provider that plans, executes and reports on influencer campaigns for brands and agencies. With an emphasis on creative campaigns, brand safety and data transparency, Hypetap works with amazing brands and organisations such as the Federal Government, Nestle, LG and Treasury Wine Estates, along with top tier agencies including Dentsu X, Mediacom, Carat, CHE Proximity and Starcom. Chris has over two decades of experience in advertising and publishing, and currently guides Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Prior to this, Chris was the Managing Director of Nuffnang Australia and travel media publishing agency, Ink. He also spent time as the Publishing Director at Jetstar, and has held a variety of roles at the likes of ACP Magazines, Fairfax Media and the Buchanan Group.