Chris Morfis is General Manager at Australian influencer marketing provider, Hypetap (www.hypetap.com), the first influencer marketing technology platform in the Asia Pacific region. Founded in 2014, Hypetap is a technology driven media provider that plans, executes and reports on influencer campaigns for brands and agencies. With an emphasis on creative campaigns, brand safety and data transparency, Hypetap works with amazing brands and organisations such as the Federal Government, Nestle, LG and Treasury Wine Estates, along with top tier agencies including Dentsu X, Mediacom, Carat, CHE Proximity and Starcom. Chris has over two decades of experience in advertising and publishing, and currently guides Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Prior to this, Chris was the Managing Director of Nuffnang Australia and travel media publishing agency, Ink. He also spent time as the Publishing Director at Jetstar, and has held a variety of roles at the likes of ACP Magazines, Fairfax Media and the Buchanan Group.
Here's where you'll find Chris Morfis (GM - Hypetap)
September 01, 2018
3:00 PM - 3:45 PM 45 minutes
What's Best for Brands? Micro Vs. Macro Influencers
Add to Calendar 09/01/2018 15:00 09/01/2018 15:45 Australia/Melbourne What's Best for Brands? Micro Vs. Macro Influencers What's best for your brand message — working with a small group of big creators and influencers, or a broader group of smaller or more "micro" influencers? This session explores both sides of the debate, with hands-on examples of what's working and what isn't, from brands, agencies, and the creators themselves. | Room 219/220 | false MM/DD/YYYY