Jocelin Abbey is Head of Marketing for the ABC, working across the breadth of products, content and services. An avid consumer of media, Jocelin spends most of her spare time binge watching TV & video content, listening to podcasts or radio, and checking ABC News at least six times a day. She leads a team of passionate and gifted marketers, who alongside ABC content and distribution teams, take to market award-winning Australian content. Jocelin has had over 15 years of experience working in similar roles across a broad range of media, arts and entertainment companies, such as Yahoo7, Nova Entertainment, Secret Sounds Group and Universal Music.
Here's where you'll find Jocelin Abbey (Head of Marketing - Australian Broadcasting Corporation)
September 01, 2018
10:40 AM - 11:00 AM 20 minutes
Fireside Chat: Jocelin Abbey - Head, ABC Marketing
Add to Calendar 09/01/2018 10:40 09/01/2018 11:00 Australia/Melbourne Fireside Chat: Jocelin Abbey - Head, ABC Marketing How is the merging of traditional and digital video changing traditional broadcasters in Australia? How do you build audiences of millennial and GenZ viewers when there are so many other places to view video content? And how are broadcasters changing their business models to adapt to these changing times? This fireside chat with the top marketing executive at ABC will explore these issues and more in this wide-ranging conversation. | Room 219/220 | false MM/DD/YYYY