Here's where you'll find Arielle Lee (Teen)
September 02, 2018
What Kids Really Watch, Use, and Do with Video
You've probably already heard the debate about how GenZ and GenY are very different. But what does the Snapchat generation really want from their media? How and where do they consume video? Do they ever watch TV? How quickly do they adopt new platforms?
Viacom will be debuting some brand new research on the media consumption habits of Australian teens, followed by a round-table discussion with actual GenZ teens (from 14-18) to get their take on media consumption.