Your Brand Is Meaningless - How to Use Storytelling to Break Through the Clutter

No one is interested in your brand. Honestly, most of the time, your content is the barrier between them and something they really want to see…except when it isn’t. Lead by Alex Watts, Head of Social at Ogilvy Australia, this talk focuses on understanding what your audience really cares about, the ways we can short circuit the newsfeed in a post-attention economy, and building a compelling story for your brand.