Japan is Trending! Tips for Targeting Asia’s Most Advanced Economy

Despite China dominating the headlines, Japan remains Asia’s most advanced economy with the region’s highest spending power per capita. Combine those factors with the highest tourism in history and record-breaking ticket sales to the 2020 Tokyo Olympics, and you get a nation that is trending in a big way. Virtual YouTubers and digital innovations in anime and manga are just a few of the homegrown factors contributing to skyrocketing viewership numbers on YouTube, Instagram and TikTok. This talk will provide an overview of current social media trends in Japan and a look towards the future.