Ethical Marketing & Media: The Role of Brands and Influencers in the Vicious World of Social Media
If a tree falls in the woods and no one's there to film it, promote it, distribute it, or put some media weight behind it - did it even fall? Social media and online video has always chased the elusive god that is "cutting-through the clutter". In the early days of social media, cut-through and engagement were seemingly easy. In today's overly saturated content world though, marketers and influencers alike will do almost anything to be heard. What then are the guiding principles we must all follow when it comes to ethics? We deep dive into a world now growing up on "fake news," AI driven platforms, and voice technology - and talk through where we are now, and where we need to be to ensure a safer online world for the future.