Full Disclosure: New Transparency Rules Key to Australian Influencer Marketing Success
With influencer marketing becoming increasingly integral in every agency and brand's marketing campaign, so does the need for transparency and online safety. The Code of Ethics and regulations have become more important than ever before. With all major platforms looking to the AANA to control this, topics such as paid/gifting disclosures, how different products have different standards, and how best practices for transparency with your audience online are applied. In this session, we bring together the AANA, agencies, creators, and talent management to discuss the issues they face and find clarity in how brands and creators should stay within the spirit and the letter of the law.
Moderated by: Chris Morfis (GM - Hypetap)