Branded Video in Australia: The Who, How and Why (New Research)

In 2016 Facebook introduced the Branded Content feature. Growth has been significant year on year, and uptake in the Australian market is in line with the growth of the US market. But what about results? Are these campaigns performing? This presentation will look at the performance of Branded Content campaigns over the past three years and in particular, campaigns utilizing video. What are "best practices", and what is the best way to measure success?