Mark’s expertise has seen him work in music, video and digital publishing where he has helped companies develop innovative digital strategies and launch a number of digital start-ups.
As Vice President of Marketing at Warner Music, Mark oversaw the digital transformation of the company and was responsible for establishing the major labels digital product strategy and growing digital download and direct to consumer revenue in a time when traditional sales were in sharp decline.
At leading independent publisher Murdoch Books, he set up a digital team to create and sell digital books through digital sales channels. He also launched leading chef based social recipe site Eatlove, which won the best new publisher award at 2011 Amy awards.
He is currently the CEO of Australian digital media company Valleyarm, which specialises in social video monetisation and works with leading APAC content owners and broadcasters to grow their audiences across AVOD platforms.