Gavin has over 20 years of experience fostering creative and collaborative cultures in Australia, New Zealand and the USA. He is a passionate believer in the power of ideas to dramatically impact client’s businesses. At Ogilvy he leads an interdisciplinary team dedicated to delivering breakthrough creative and technology innovation that delivers results.
Here's where you'll find Gavin McLeod (Executive Creative Director - Ogilvy)
September 19, 2019
Audience Driven Content: Should They REALLY Own the Story?
As we enter an era where it’s possible for scripted drama to be guided by fan feedback, when will all the creative decisions about big programming be placed into the hands of the viewer? Will the great screenwriters of tomorrow’s hits be at the mercy of the audience, and how can this reality be a tool for good? Or will this "fandom" be the death of quality content? If this reality were to eventuate, who actually owns the copyright?