Debbie Lin is Senior Director of Branded Content at Collab Asia, a digital influencer network and content studio. She is responsible for building and leading the commercial brand team across 6 Asian offices - Korea, Japan, Indonesia, Philippines, Hong Kong and Singapore. After spending nearly a decade working in the television industry, Debbie made the switch to the world of digital media and has never looked back. Instead of producing TV shows, she now works with ambitious brands and creators to develop multi-platform social media campaigns. With years of production experience under her belt covering sports, entertainment news, unscripted programming and now online video, she knows how to produce shareable, relevant and engaging content fit for all audiences. Debbie is based in Singapore.
Here's where you'll find Debbie Lin (Sr Dir, Branded Content - Collab Asia)
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September 19, 2019
2:30 PM - 3:00 PM 30 minutes
Japan Is Trending! Tips for Targeting Asia’s Most Advanced Economy
Add to Calendar 09/19/2019 14:30 09/19/2019 15:00 Australia/Melbourne Japan Is Trending! Tips for Targeting Asia’s Most Advanced Economy Despite China dominating the headlines, Japan remains Asia’s most advanced economy with the region’s highest spending power per capita. Combine those factors with the highest tourism in history and record-breaking ticket sales to the 2020 Tokyo Olympics, and you get a nation that is trending in a big way. Virtual YouTubers and digital innovations in anime and manga are just a few of the homegrown factors contributing to skyrocketing viewership numbers on YouTube, Instagram, and TikTok. This talk will provide an overview of current social media trends in Japan and a look towards the future. | Eureka 2-3 | false MM/DD/YYYY